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American Auto Inc.: case study of a false start in PDA by Series: Marketing Science Institute, Research Program, Technical report, p-55
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Marketing Science Institute 1972
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B3A6.

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Cases in marketing management by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 1997
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B3C2/97.

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Principles of marketing by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Glenview Scott, Foresman/Little, Brown 1990
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 K4P7/90.

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