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New consumer marketing: managing a living demand system

By: Contributor(s): Material type: TextTextPublication details: Chichester John Wiley 2003Description: xii, 204 p. Includes IndexISBN:
  • 9780470844823
Subject(s): DDC classification:
  • 658.8 B2N3
Summary: Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight. https://www.wiley.com/en-us/New+Consumer+Marketing%3A+Managing+a+Living+Demand+System+-p-9780470844823
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2225 (2nd Floor, East Wing) General Stacks 658.8 B2N3 (Browse shelf(Opens below)) Available 155085


Table of contents
Foreword.

Acknowledgements.

About the Author.

Introduction.

1. Earthquake!

2. The New Consumer.

3. Concerns of Brand Owners and Retailers.

4. New Consumer Marketing.

5. A Model of New Consumer Marketing.

6. Value Definition.

7. Value Creation.

8. Value Delivery.

9. Demand System Management.

Notes.

References.

Index.

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

https://www.wiley.com/en-us/New+Consumer+Marketing%3A+Managing+a+Living+Demand+System+-p-9780470844823

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