Implementing the marketing concept one employee at a time: pinpointing beliefs about customer focus as a lever for organizational renewal

By: Contributor(s): Material type: TextTextSeries: MSI working paper report no.98-125Publication details: Cambridge Marketing Science Institute 1998 Description: 29 pSubject(s): DDC classification:
  • 658.8
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2223 (2nd Floor, East Wing) General Stacks 658.8 A5I61 (Browse shelf(Opens below)) Available 144946

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