Amazon cover image
Image from Amazon.com

Strategic management

By: Contributor(s): Material type: TextTextPublication details: Cengage Learning Delhi 2012Edition: 9thDescription: xxiii, 748 p.: ill. Includes references and indexISBN:
  • 9788131516218
Subject(s): DDC classification:
  • FP 658.4 H4S81-2012
Summary: The success of an enterprise is, to a considerable extent, dependent on its strategy and how it is implemented. Many firms failed and even went into liquidation not because their executives and staff were not working hard, or they were incompetent, but because their strategy was faulty, or though they had the right strategy, they made major errors in its implementation. This book on strategic management introduces you to the basic concepts of strategy and the essentials of strategy formulation and implementation. It helps you to systematically analyse your environment, your strengths and weaknesses, and put them together into a unique strategy that is the best for your organization. The concepts of strategy, as is the case with many areas of management, were primarily developed in the West, and this book is written for an Indian audience, on how to apply these concepts to the Indian context and environment. It does this through discussing the Indian context, and by providing numerous examples of Indian companies and situations.
List(s) this item appears in: Faculty Publication (Books)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Copy number Status Notes Date due Barcode
Books Vikram Sarabhai Library Reference / Slot 1457 (2nd Floor West Wing) Non-fiction Faculty Publication FP 658.4 H4S81-2012-2 (Browse shelf(Opens below)) 2 Available PM 175813
Books Vikram Sarabhai Library Reference / Slot 1457 (2nd Floor West Wing) Non-fiction Faculty Publication FP 658.4 H4S81-2012-3 (Browse shelf(Opens below)) 3 Available 175814
Books Vikram Sarabhai Library Reference / Slot 1457 (2nd Floor West Wing) Non-fiction Faculty Publication R FP 658.4 H4S81-2012-1 (Browse shelf(Opens below)) 1 Not for Issue 175784

The success of an enterprise is, to a considerable extent, dependent on its strategy and how it is implemented. Many firms failed and even went into liquidation not because their executives and staff were not working hard, or they were incompetent, but because their strategy was faulty, or though they had the right strategy, they made major errors in its implementation. This book on strategic management introduces you to the basic concepts of strategy and the essentials of strategy formulation and implementation. It helps you to systematically analyse your environment, your strengths and weaknesses, and put them together into a unique strategy that is the best for your organization. The concepts of strategy, as is the case with many areas of management, were primarily developed in the West, and this book is written for an Indian audience, on how to apply these concepts to the Indian context and environment. It does this through discussing the Indian context, and by providing numerous examples of Indian companies and situations.

There are no comments on this title.

to post a comment.