CSR strategies: corporate social responsibility for a competitive edge in emerging markets
Material type:
- 9780470825204
- 658.408091724
Item type | Current library | Item location | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 38-B / Slot 2148 (2nd Floor, East Wing) | General Stacks | 658.408091724 U7C8 (Browse shelf(Opens below)) | Available | 171588 |
Includes bibliographical references and index
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.(http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470825200.html)
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