Innovation X: why a company's toughest problems are its greatest advantage
Material type:
- 9788126527694
- 658.4063
Item type | Current library | Item location | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 38-B / Slot 2141 (2nd Floor, East Wing) | General Stacks | 658.4063 R4I6 (Browse shelf(Opens below)) | Available | 172823 |
Includes bibliographical references (p. 227-235) and index.
This vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with X-problems- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products, and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets. (http://www.wileyindia.com/index.php?page_id=bookdetails&id=9788126527694)
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