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Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.111 S2E9.
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Customer experience management: a revolutionary approach to connecting with your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S2C8.

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Big think strategy: how to leverage bold ideas and leave small thinking behind by
Publication details: Boston Harvard Business School Press 2007
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4012 S2B4.

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