Dictionary of business
Material type:
- 9781861971784
- R 330.03 B2D4
Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Reference | Vikram Sarabhai Library | Reference / Slot 1513 (2nd Floor West Wing) | Reference | Reference | R 330.03 B2D4 (Browse shelf(Opens below)) | Not for Issue | 161745 |
This is a core reference book for anyone who wants to do well in business. It not only outlines simple definitions but also, in the way of an encyclopedia, provides analysis of concepts and business-activities. It looks at the key areas of economics, finance, and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organizational behavior; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
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