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Marketing management: an Asian perspective by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Prentice-Hall 1996
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 K6M2/96.

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Strategic marketing cases for 21st century Asia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Prentice-Hall 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 Q8S8.

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The Chinese Tao of business: the logic of successful business strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd. 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 650.19 H2C4.

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