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Brand warfare: 10 rules for building the killer brand: lessons for new and old economy players by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 D2B71.

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Career warfare: 10 rules for building a successful personal brand and fighting to keep it by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 650.19 D2C2.

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