Amazon cover image
Image from Amazon.com

Understanding business

By: Contributor(s): Material type: TextTextPublication details: Boston McGraw-Hill Irwin 2002 Edition: 6th edDescription: xxxvi, 710 p. With CD at Acc. No. CD1882ISBN:
  • 9780072320541
Subject(s): DDC classification:
  • 650
Summary: The extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Power web, as well as other exciting instructor support tools. In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 34-A / Slot 1795 (2nd Floor, East Wing) General Stacks 650 N4U6 (Browse shelf(Opens below)) Available 173074

Includes bibliographical references and indexes

The extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Power web, as well as other exciting instructor support tools. In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary

There are no comments on this title.

to post a comment.