Virtual words: language on the edge of science and technology

In Virtual Words: Language on the Edge of Science and Technology , Jonathon Keats, author of Wired Magazine's monthly Jargon Watch column, investigates the interplay between words and ideas in our fast-paced tech-driven use-it-or-lose-it society. In 28 illuminating short essays, Keats examines how such words get coined, what relationship they have to their subject matter, and why some, like blog , succeed while others, like flog , fail. Divided into broad categories--such as commentary, promotion, and slang, in addition to scientific and technological neologisms--chapters each consider one exemplary word, its definition, origin, context, and significance. Examples range from microbiome (the collective genome of all microbes hosted by the human body) and unparticle (a form of matter lacking definite mass) to gene foundry (a laboratory where artificial life forms are assembled) and singularity (a hypothetical future moment when technology transforms the whole universe into a sentient supercomputer). Together these words provide not only a survey of technological invention and its consequences, but also a fascinating glimpse of novel language as it comes into being. (http://www.oup.com/us/catalog/general/subject/Linguistics/?view=usa&ci=9780195398540)