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		Consumerism: search for the consumer interest by Aaker, David A [Editor] Day, George S [Editor] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1974 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 339.470973 A2C6 . Place hold Add to cart (remove)
		Brand equity and advertising: advertising's role in building strong brands by Aaker, David A [Editor] Biel, Alexander L [Editor] Series: Advertising and consumer psychology Publication details: New Jersey Lawrence Erlbaum Associates 1993 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 B7. Place hold Add to cart (remove)

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