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Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process by Deepika C. Bal and Sharada Velamuri (Student by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 1993
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 1993/383 .

Global versus local brand preference formation in food products by
Material type: Text Text; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2023
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

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