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The expressive organization: linking identity, reputation, and the corporate brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.2 E9.

Taking brand initiative: how companies can align strategy culture and identity through corporate branding by
Publication details: San Francisco Jossey-Bass 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 H2T2.

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