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Analysis of direct vs indirect advertising and its effects on consumer perception of the brand by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3164.

The relevance of HR personnel in a knowledge-based industry transitioning towards remote working by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3165.

Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3166.

The influence of governments on media over the past decade (2010-20) in the Indian context by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3167.

Does shareholder dissent have an impact on the earnings quality of the firm for BSE500 companies by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3168.

Framework to analyze COVID-19 related job losses: Is gender a factor? by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3169.

Understanding the meaning of development by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3170.

Predicting the 100m winning time in next olympics by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3171.

Systematic study of wasteland allocations, conversions, land conflicts and their impact on key stakeholders by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3172.

Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3173.

Analysing consumer purchase behaviour in response to product packaging by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3174.

Impact of influencers on customer purchasing behaviours and its effectiveness by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3175.

Electronic word-of-mouth (e-WOM)- a literature review by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3176.

Customer usage study of non-conventional e-commerce websites (vertical marketplaces) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3177.

Hiring during COVID-19 pandemic: opportunities and challenges by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3178.

An investigative study on inequality and its consequences in bollywood by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3179.

Impact of social media on political campaigns with a special emphasis on Indian political scenario by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3180.

Analysis of the long-term and short-term rating of corporate debt Instruments by credit rating agencies by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3181.

Identifying the information gaps in our education system by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3182.

Building trust in an organisation using technology by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3183.

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