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		No cover image available Analysis and comparison of petcare in Indian markets and developed markets (CD) by Srinivas, Vivek Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020 Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Factors influencing consumers to switch purchases between online and offline platforms (CD) by Kaur, Jasleen Gupta, Raghav [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Exploring consumer behaviour on digital space related to ad fatigue and banner blindness (CD) by Rohilla, Kartik Mohanta, Arnab [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		The Cambridge handbook of compliance by van Rooij, Benjamin [Editor] Sokol, D. Daniel [Editor] Chatterjee, Chirantan [Chapter-author] Material type: Text; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R FP 346.065 C2. Lists: Faculty Publication (Books). Place hold Add to cart (remove)
		Contemporary issues in marketing: principles and practice by Gbadamosi, Ayantunji [Editor] Material type: Text; Literary form: Not fiction Publication details: London Sage Publications 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C6. Place hold Add to cart (remove)
		No cover image available Essays on consumers’ responses to retail promotions by Kumari, Rashmi Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2022 Online resources: eThesis Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		The aging consumer: perspectives from psychology and marketing by Drolet, Aimee [Editor] Yoon, Carolyn [Editor] Series: Marketing and consumer psychology Edition: 2nd ed. Material type: Text; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8340846 A4. Place hold Add to cart (remove)
		No cover image available Trends in luxury re-sale demand in India by Peters, Ipshita Rhea Vasudev, A Karthik [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2021 Online resources: e-project Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3118. Add to cart (remove)
		No cover image available Consumer Behaviour in MBA entrence Exam Preparation by Sareen, Dhruva Sahoo, Pratikshya [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian institute of management 2022 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3292. Add to cart (remove)
		Mixed signals: how incentives really work by Gneezy, Uri Material type: Text; Literary form: Not fiction Publication details: New Haven Yale University Press 2023 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.3142 G6M4. Place hold Add to cart (remove)
		No cover image available Essays on the elements of consumer journeys in retailing by Akella, Laxminarayana Yashaswy Material type: Text; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2023 Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Evolution of brand messaging by businesses due to Covid-19 by Rajesh, Shah Akshat Mittal, Khanak [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Multicultural marketing: should marketing campaigns be customized for subcultural divisions in india! by D, Priyanka Roy, Utkarsh [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Health tech in India: an overview by Pandey, Anshu Singh, Shweta [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Furniture marketing in metaverse era by Das, Arkadip Singh, Swati [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention by Jain, Ankur Reshamwala, Rutvik [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency by Choudhary, Darpan Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)

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