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		Analytics and dynamic customer strategy: big profits from big data by Tanner, John F Series: Wiley Big Data Series Material type: Text; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons 2014 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.834 T2A6. Lists: Big data , Big Data_Book Display , VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		The 4 A's of marketing: creating value for customers, companies and society by Sheth, Jagdish N Sisodia, Rajendra S Publication details: New York Routledge 2013 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4F6. Lists: Jagdish Sheth. Place hold Add to cart (remove)
		Connected strategy: building continuous customer relationships for competitive advantage by Siggelkow, Nicolaj Terwiesch, Christian [Co author] Material type: Text; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S4C6. Lists: Best Business Books 2019: Strategy. Place hold Add to cart (remove)
		Handbook of the sharing economy by Belk, Russell W [Editor] Eckhardt, Giana M [Editor] Bardhi, Fleura [Editor] Material type: Text; Literary form: Not fiction Publication details: U.S.A. Edward Elgar Publishing 2021 Availability: Not available: Vikram Sarabhai Library: Checked out (1). Place hold Add to cart (remove)
		Fanocracy: turning fans into customers and customers into fans by Scott, David Meerman Scott, Reiko [Co-author] Material type: Text; Literary form: Not fiction Publication details: New York Portfolio 2020 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S2F2. Place hold Add to cart (remove)
		Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena [Co-author] Series: Routledge studies in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 P2R3. Place hold Add to cart (remove)
		Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Literary form: Not fiction Publication details: Oxon Routledge 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B2E9. Place hold Add to cart (remove)
		The brand flip: why customers now run companies and how to profit from it by Neumeier, Marty Material type: Text; Literary form: Not fiction Publication details: New Jersey New Riders Publishing 2016 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 N3B71. Place hold Add to cart (remove)