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		How 30 great ads were made: from idea to campaign by Williams, Eliza Publication details: London Laurence King Publishing 2012 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 W4H6. Place hold Add to cart (remove)
		Personalized digital advertising: how data and technology are transforming how we market by Nesamoney, Diaz Material type: Text; Format: print ; Literary form: Not fiction Publication details: Old Tappan Pearson Education, Inc. 2015 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.144 N3P3. Lists: Digital Marketing, Digital Media. Place hold Add to cart (remove)
		No cover image available Let's put a smile on that face a study on the embeddedness of humorous advertisements (CD) by Khandeparkar, Kapil Material type: Text; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2016 Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		Shopper marketing: profiting from the place where suppliers, brand manufacturers, and retailers connect by Flint, Daniel J Hoyt, Chris Swift, Nancy Publication details: New Jersey Pearson FT Press 2014 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 F5S4. Place hold Add to cart (remove)
		Twenty ads that shook the world: the century's most groundbreaking advertising and how It changed us all by Twitchell, James Publication details: New York Three Rivers Press 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 T9T9. Place hold Add to cart (remove)
		No cover image available Strategies of non-price competitionthe case of advertising in the Indian FMCG sector (CD) by Saini, Aashutosh Dora, Hanumantu Kaushik [Co-author] Bhatia, Sumiran [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2018 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Socially conscious advertising: examining its effectiveness in the Indian context (CD) by Bakshi, Abhinav Bansal, Tarang [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2019 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available PlusPin AIS: understanding DOOH platforms (CD) by Sanghvi, Meet Kumar Jigar Gupta, Prakhar [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Understating the working and the impact of co-advertising in the space of movie trailers (CD) by Chhajer, Ananta Nikam, Rudra [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Study on the effectiveness of different types of B2B advertising (CD) by Das, Kaustav S., Sindhu [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		Why does the pedlar sing?: what creativity really means in advertising by Feldwick, Paul Material type: Text; Literary form: Not fiction Publication details: Leicestershire Troubador Publishing 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.109 F3W4. Place hold Add to cart (remove)
		The dark side of social media: a consumer psychology perspective by Scheinbaum, Angeline Close [Editor] Material type: Text; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8343 D2. Place hold Add to cart (remove)
		Advertising creative: strategy, copy, and design by Altstiel, Tom Edition: 6th ed. Material type: Text; Literary form: Not fiction Publication details: Los Angeles Sage 2023 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 A5A2. Place hold Add to cart (remove)
		No cover image available Regionalization in advertising by Prabhakar, Karthik Jain, Riya [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2023 Availability: Not available: Vikram Sarabhai Library: e-Book - Digital Access (1). Add to cart (remove)
		No cover image available Consumer behavior toward AI-based digital ad campaigns by Galyan, Deepanshu Tanwar, Parth [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2023 Availability: Not available: Vikram Sarabhai Library: e-Book - Digital Access (1). Add to cart (remove)
		No cover image available Monetisation of geofencing by google maps to help local businesses grow by Raj, Ankit Banerjee, Soumadeep [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2023 Availability: Not available: Vikram Sarabhai Library: e-Book - Digital Access (1). Add to cart (remove)

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