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The ends game: how smart companies stop selling products and start delivering value by Series: Management on the cutting edge
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge MIT Press 2020
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B3E6.

Unreasonable hospitality: the remarkable power of giving people more than they expect by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Optimism Press 2022
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 647.95 G8U6.

AI chatbots in marketing strategy by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2023
Availability: Not available: Vikram Sarabhai Library: e-Book - Digital Access (1).

Essays on customer retention strategy on online service platforms by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2024
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

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