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Retail therapy: making strategic relationships work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 J6R3.

The customer centric enterprise: advances in mass customization and personalization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer-Verlag 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.5 C8.

Leading through relationship marketing:how winning organisations leverage stakeholder relationship to improve business perfomance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B2L3.

Handbook of customer relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Crest Publishing House 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S8H2.

Managing customer relationships: a strategic framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 P3M2.

Managing business in the 21st century: a handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658 M2.

Managing customers as investments: the strategic value of customer in the long run by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Wharton School Publishing 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G8M2.

Converting customer value: from retention to profit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons 2006
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M8C6.

Customer value investment: formula for sustained business success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M2C8.

Exploration of customer-supplier alliances and partnerships: a synthesis of literature review and empirical investigation leading to 3 Rs framework by Prathap Oburai and Michael J. Baker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2006
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2006-02-05 (1931) .

The marketing mavens by
Publication details: New York Crown Business 2007
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C2M2.

Service marketing management by Series: Professional and trade series
Edition: 3rd ed.
Publication details: New Delhi Reed Elsevier India Pvt. Ltd. 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.805 M8S3.

Relationship marketing: exploring relational strategies in marketing by
Edition: 3rd ed.
Publication details: New York Pearson Education Limited 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 E4R3.
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Managing market relationships: methodological and empirical insights by
Publication details: London Gower Publishing Ltd 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 L4M21.

Working with microsoft dynamics CRM 4.0 by
Edition: 2nd ed.
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812028553 S8W6.

Working with microsoft dynamics CRM 2011 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dreamtech Press 2011
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812028553 S9W6.

Handbook of brand relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, New York M. E. Sharpe 2009
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 H2.

Managing customer relationships: a strategic framework by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2011
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 P3M2.

Working with microsoft dynamics CRM 2011 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dreamtech Press 2011
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D001931.

The lovemarks effect: winning in the consumer revolution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York PowerHouse Books 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 R6L6.

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