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		Managing customer relationships: a strategic framework by Peppers, Don Rogers, Martha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 P3M2. Place hold Add to cart (remove)
		Managing business in the 21st century: a handbook by Sen, Anindya [Editor] Sett, P. K [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2005 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658 M2. Place hold Add to cart (remove)
		Managing customers as investments: the strategic value of customer in the long run by Gupta, Sunil Lehman, Donald R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Wharton School Publishing 2005 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G8M2. Place hold Add to cart (remove)
		Converting customer value: from retention to profit by Murphy, John A Burton, Jamie Gleaves, Robin Kitshoff, Jan Material type: Text; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons 2006 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M8C6. Place hold Add to cart (remove)
		Customer value investment: formula for sustained business success by Mahajan, Gautam Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M2C8. Place hold Add to cart (remove)
		No cover image available Exploration of customer-supplier alliances and partnerships: a synthesis of literature review and empirical investigation leading to 3 Rs framework by Prathap Oburai and Michael J. Baker by Oburai, Prathap Baker, Michael J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2006 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2006-02-05 (1931) . Place hold Add to cart (remove)
		The marketing mavens by Capon, Noel Publication details: New York Crown Business 2007 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C2M2. Place hold Add to cart (remove)
		Service marketing management by Mudie, Peter Pirrie, Angela Series: Professional and trade series Edition: 3rd ed. Publication details: New Delhi Reed Elsevier India Pvt. Ltd. 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.805 M8S3. Place hold Add to cart (remove)
		Relationship marketing: exploring relational strategies in marketing by Egan,John Edition: 3rd ed. Publication details: New York Pearson Education Limited 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 E4R3. Lists: 2.MARKETING. Place hold Add to cart (remove)
		Managing market relationships: methodological and empirical insights by Lindgreen, Adam Publication details: London Gower Publishing Ltd 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 L4M21. Place hold Add to cart (remove)
		Working with microsoft dynamics CRM 4.0 by Steger, Jim Snyder, Mike Edition: 2nd ed. Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812028553 S8W6. Place hold Add to cart (remove)
		Working with microsoft dynamics CRM 2011 by Synder, Mike Steger, Jim Reid, Kristie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Dreamtech Press 2011 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812028553 S9W6. Place hold Add to cart (remove)
		Analytics and dynamic customer strategy: big profits from big data by Tanner, John F Series: Wiley Big Data Series Material type: Text; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons 2014 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.834 T2A6. Lists: Big data , Big Data_Book Display , VR_Data Analytics, Data Visualization and Big Data. Place hold Add to cart (remove)
		Handbook of the sharing economy by Belk, Russell W [Editor] Eckhardt, Giana M [Editor] Bardhi, Fleura [Editor] Material type: Text; Literary form: Not fiction Publication details: U.S.A. Edward Elgar Publishing 2021 Availability: Not available: Vikram Sarabhai Library: Checked out (1). Place hold Add to cart (remove)
		Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena [Co-author] Series: Routledge studies in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 P2R3. Place hold Add to cart (remove)
		Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Literary form: Not fiction Publication details: Oxon Routledge 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B2E9. Place hold Add to cart (remove)
		The brand flip: why customers now run companies and how to profit from it by Neumeier, Marty Material type: Text; Literary form: Not fiction Publication details: New Jersey New Riders Publishing 2016 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 N3B71. Place hold Add to cart (remove)