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The lovemarks effect: winning in the consumer revolution by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York PowerHouse Books 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 R6L6.

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Jeffrey Gitomer's little red book of selling: 12.5 principles of sales greatness: how to make sales forever by
Material type: Text Text; Format: print
Publication details: New York Simon & Schuster 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.85 G4J3.

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Value proposition design: how to create products and services customers want. get started with by Series: Strategyzer Series
Publication details: New Jersey Wiley 2015
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4012 O8V2.

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Implementing SAP CRM: the guide for business and technology managers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton CRC Press 2015
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812028553 K2I6.

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The marketplace of attention: how audiences take shape in a digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge The MIT Press 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 302.23 W3M2.
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Scaling up excellence: getting to more without settling for less by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Random House Business Books 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4013 S8S2.

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Segmentation and lifetime value models using SAS by
Publication details: Carolina SAS Institute 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.0563 M2S3.

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Mastering data mining: the art and science of customer relationship management by
Publication details: New Delhi Wiley 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 B3M2.

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Analytics and dynamic customer strategy: big profits from big data by Series: Wiley Big Data Series
Material type: Text Text; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.834 T2A6.
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Strategic customer management: integrating relationship marketing and CRM by
Publication details: Cambridge Cambridge University Press 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8012 P2S8.

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Simple: conquering the crisis of complexity by
Publication details: London Random House Book 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 808.066 S4S4.

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Inbound marketing: attract, engage, and delight customers online by
Edition: 2nd ed.
Publication details: Hoboken John Wiley & Sons, Inc. 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.872 H2I6-2014.

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The 4 A's of marketing: creating value for customers, companies and society by
Publication details: New York Routledge 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4F6.
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Why customers would rather have a smartphone than a car: relationship retailing as an opportunity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Farnham Gower Publishing 2015
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 M6W4.

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Grahakon ko khush rakhna sikhen by
Publication details: New Delhi Prabhat Prakashan 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: H 658.812 B2G7.
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Humanizing big data: marketing at the meeting of data, social science and consumer insight by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2015
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8340285 S8H8.
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The challenger sale: how to take control of the customer conversation by
Publication details: England Portfolio 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.85 D4C4.

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Effective CRM using predictive analytics by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Wiley 2017
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

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24 brand mantra: upbhoktaon ke dilo-dimag me sthan bnayein by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Sage Publications India 2015
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: H 658.827 K2T9.

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18 brand astra: brand vikasit karne ke liye krips brand kshamataon ko astra ki bhanti upayog me layein by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Sage Publications India 2015
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: H 658.827 K2E4.

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