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		Mixed signals: how incentives really work by Gneezy, Uri Material type: Text; Literary form: Not fiction Publication details: New Haven Yale University Press 2023 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.3142 G6M4. Place hold Add to cart (remove)
		No cover image available Essays on the elements of consumer journeys in retailing by Akella, Laxminarayana Yashaswy Material type: Text; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2023 Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Evolution of brand messaging by businesses due to Covid-19 by Rajesh, Shah Akshat Mittal, Khanak [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Multicultural marketing: should marketing campaigns be customized for subcultural divisions in india! by D, Priyanka Roy, Utkarsh [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Health tech in India: an overview by Pandey, Anshu Singh, Shweta [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Furniture marketing in metaverse era by Das, Arkadip Singh, Swati [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available CIIE Project: sector - fresh food E-commerce by T, Muralimadhan M, Hari Srinivas [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention by Jain, Ankur Reshamwala, Rutvik [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		No cover image available Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency by Choudhary, Darpan Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)

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