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The costs of living: how market freedom erodes the best things in life by
Publication details: USA Xlibris Corporation 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 339.420973 S2C6.

Marketing whitebook 2015-16: the essential handbook for marketers by
Edition: 11th
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Businessworld 2015
Availability: Not available: Vikram Sarabhai Library: Reserve Sequence (1).

The influence and interaction of online store brand and product brand on pre - purchase and post - purchase consumer behaviour (CD) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2017
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Platform strategy: how to unlock the power of communities and network to grow your business by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Routledge 2017
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4012 R3P5.

Understanding the consumer behaviour, pre and post-acquisition for paid-subscription online video streaming (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2019
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Analysis and comparison of petcare in Indian markets and developed markets (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Factors influencing consumers to switch purchases between online and offline platforms (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Study of factors influencing consumer purchasing behaviour for healthy food products (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Product return in e-commerce: examining the marketing contingencies for emerging markets (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Covid-19 vaccination: opt or not? (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Responses to Covid-19 by firms in FMCG and hospitality industries in India (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian institute of management 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Exploring consumer behaviour on digital space related to ad fatigue and banner blindness (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Disruption in fashion technology sector through emergence of insurgent players (start-ups) (CD) by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian institute of management 2020
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

The Cambridge handbook of compliance by
Material type: Text Text; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2021
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R FP 346.065 C2.

Contemporary issues in marketing: principles and practice by
Material type: Text Text; Literary form: Not fiction
Publication details: London Sage Publications 2019
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C6.

How people buy online: the psychology behind consumer behaviour by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi Sage Publications India 2021
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.872 G8H6.

Essays on consumers’ responses to retail promotions by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2022
Online resources:
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

The aging consumer: perspectives from psychology and marketing by Series: Marketing and consumer psychology
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8340846 A4.

Trends in luxury re-sale demand in India by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2021
Online resources:
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3118.

Consumer Behaviour in MBA entrence Exam Preparation by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian institute of management 2022
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3292.

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