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Research in marketing

by Indian Institute of Management Ahmedabad January 3-5, 2007 | Proceedings of the Conference on Research in Marketing | Jaiswal, Anand Kumar [Editor ] | Sahay, Arvind [Editor ] | Sinha, Piyush Kumar [Editor ] | Kar, Sanjay Kumar [Editor ] | Sood, Vandana [Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: FP 658.8 R3-2] (2). Items available for reference: Vikram Sarabhai Library [Call number: FP 658.8 P7-1] (1).

Qualitative consumer and marketing research

by Belk, Russell | Fischer, Eileen | Kozinets, Robert V.

Publisher: London SAGE Publications Ltd., 2013Availability: No items available Checked out (1).

Marketing and entrepreneurship: research ideas and opportunities

by Hills, Gerald E [Editor].

Material type: book Book Publisher: London Quorum Books Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M215] (1).

Project feasibility analysis: a guide to profitable new ventures

by Clifton, David S | Fyffe, David E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1977Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 C5P7] (1).

Industrial buying behavior: concepts, issues, and applications

by Moriarty, Rowland T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington Lexington Books 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.72 M6I6] (1).

Advances in international marketing - Vol.1

by Cavusgil, S. Tamer [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 A2/86-I] (1).

Advances in international marketing - Vol.2

by Cavusgil, S. Tamer [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 A2/87-II] (1).

Advances in international marketing - Vol.8

by Madsen, Tagbe Koed [Editor] | Cavusgil, Tamer S [Series Editor ].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.8 A2/96] (1).

Advances in services marketing and management: research and practice - Vol.4

by Swartz, Teresa A [Editor] | Bowen, David E [Editor] | Brown, Stephen W [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2/95-IV] (1).

Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
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Market research and scientific distribution

by Davies, Anthony Hawes | Palmer, O. W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Blandford Press 1957Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 D2M2] (1).

Statistical techniques in market research

by Feber, Robert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1949Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F3S8-1] (2).

Market segmentation

by Frank, Ronald Edward | Massy, William F | Wind, Yoram.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. Prentice-Hall 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 F7M2] (1).

Marketing and the sales manager

by Elsby, Frank H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Pergamon Press 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 E5M2] (1).

Advances in consumer research

by Sheery, John F [Editor] | Sternthal, Brain [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1992Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XIX] (1).

Advances in consumer research

by Allen, Chris T [Editor] | John, Deborah Roedder [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XXI] (1).

Advances in consumer research

by Kardes, Frank R [Editor] | Sujan, Mita [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Brunswick Association for Consumer Research 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2-XXII] (1).

Attitude research on the rocks

by Adler, Lee [Editor] | Crespi, Irving [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A2A8] (1).

A manager's guide to marketing research: survey of recent developments

by Green, Paul E | Frank, Ronald E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7M2-2] (1). Lost (1).

The practical handbook and guide to focus group research

by Greenbaum, Thomas L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Massachusetts/Toronto Lexington Books 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7P7] (1).

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