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We are like that only: understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Penguin Books India 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B4W3] (1).

Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project)

by Kapoor, Pankaj.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1987/55 ] (1).
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Marketing strategy for fast foods by Kumar S. and Ranju Kumar Mohan (Student Project)

by Kumar, S | Mohan, Ranju Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1988/97 ] (1).

Marketing strategy for the introduction of 'Stenerol Plus' by M/s. Hoechst (India) Limited by Wilfred Amaldoss (Student Project)

by Amaldoss, Wilfred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1988/122 ] (1).

Post launch evaluation of the marketing strategy of a range of bakery products by Amit Gupta, Pradeep Katyal and Sukbir Singh Malik (Student Project)

by Gupta, Amit | Katyal, Pradeep | Malik, Sukbir Singh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/205 ] (1).

Marketing strategy for PSBs for urban households during 1990 by Dipta Chakraborty and Vishnu , Mohan Prasad (Student Project)

by Chakraborty, Dipta | Prasad, Vishnu Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1990/238 ] (1).

International marketing strategy for a consumer electronics company by Vivek Kumar and Yeshwanth Kumar (Student Project)

by Kumar, Vivek | Kumar, Yeshwanth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1991/256 ] (1).

Formulation of marketing strategy for hybrid seeds by Pramesh Arya and A.K. Tyagi (Student Project)

by Arya, Pramesh | Tyagi, A. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1991Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1991/283 ] (1).

Study of the marketing strategy of a formulator in pesticide industry by Jitendra Kumar Senapati and Sambit Satapathy (Student Project)

by Senapati, Jitendra Kumar | Satapathy, Sambit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1992Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1992/297 ] (1).

Marketing strategy in the pesticide industry - emerging trends by Rajiv Kumar (Student Project)

by Kumar, Rajiv.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/518 ] (1).

Marketing strategy for a new entrant in the textile sector in India by N Satish and Goutam Datta (Student Project)

by Sathish, N | Datta, Goutam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/519 ] (1).

Integrated study of marketing and operations related strategy in packaged snack food market by Mohit Goel and Suryakant Pandey (Student Project)

by Goel, Mohit | Pandey, Suryakant.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1995/529 ] (1).

Formulation of a mrketing strategy for entry of LG Care into FMCG market in India by Shamik Ganguli and Soumya Das (Student Project)

by Ganguli, Shamik | Das, Soumya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2005Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2005/1144 ] (1).

Co - branding as a marketing strategy by Kavita B. C. and Shradha Vaid (Student Project)

by B. C., Kavita | Vaid, Shradha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2006/1187 ] (1).

The four steps to the epiphany: successful strategies for products that win

by Blank, Steven G.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cafepress.com 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.853 B5F6] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set Editor] | Lutz, Richard J [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-I] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Park, C. Whan [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-II] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set and volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-III] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Eshghi, Abdolreza [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-IV] (1).

Strategy management and marketing

by Singh, S. D.

Publisher: New Delhi Anmol Publications Pvt. Ltd. 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4012 S4S8] (1).

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