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Marketing analytics: essential tools for data-driven decisions

by Venkatesan, Rajkumar | Farris, Paul W [Co-author] | Wilcox, Ronald T [Co-author].

Material type: Text Book; Literary form: Not fiction Publication details: Charlottesville University of Virginia Press 2021Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 V3M2.

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Cutting-edge marketing analytics: real world cases and data sets for hands on learning

by Venkatesan, Rajkumar | Farris, Paul | Wilcox, Ronald T.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Jersey Pearson 2015Availability: Not available: Checked out (1).
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Bargain hunting or star gazing! how consumers choose mutual funds

by Wilcox, Ronald T.

Series: MSI working paper report no.98-121Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 332.63 W4B2.

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