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Utilization of digital marketing in the FMCG sector (CD)

by Phuntsok, Ngawang | Patidar, Rahul [Co-author].

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2020/3073 (1). :

Digital marketing in food industry (CD)

by Garg, Abhishek | Prakash, Sneha K [Co-author].

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2020Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2020/2849 (1). :

Affordable luxury: perceptions (CD)

by Jhunjhunwala, Avantika | Patil, Disha [Co-author].

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2019Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2019/2713 (1). :

Handbook of research on gender and marketing

by Dobscha, Susan [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham Edward Elgar Publishing 2019Online access: E-book Availability: Items available for reference: Vikram Sarabhai Library e-Book - Digital AccessCall number: 658.8 H2 (1). :

Consumer behavior and culture: consequences for global marketing and advertising

by de Mooji, Marieke.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2019Availability: No items available : Checked out (1).

Contemporary issues in marketing and consumer behaviour

by Parsons, Elizabeth | Maclaran, Pauline [Co-author] | Chatzidakis, Andreas [Co-author].

Edition: 2ndMaterial type: Text Text; Literary form: Not fiction Publisher: Oxon Routledge 2018Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.802 P2C6 (1).

Brand hate: navigating consumer negativity in the digital world

by Kucuk, Umit S.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cham Palgrave Macmillan 2019Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 K8B7 (1).

Supermarketwala: secrets to winning consumer India

by Mall, Damodar.

Material type: Text Text; Literary form: Not fiction Publisher: Gurgaon Penguin Random House India 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83420954 M2S8 (1).

Pragmarketism: pragmatic marketing insights for winning Indian consumers

by Bhandari, Trupti | Bhandari, Arvind [Co-author].

Material type: Text Text; Literary form: Not fiction Publisher: Noida Harper Business 2020Availability: No items available : Checked out (1).

The inner lives of markets: how people shape them and they shape us Fisman, Ray

by Fisman, Ray | Sullivan, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York BBS Public Affairs 2016Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 381 F4I6 (1).

The Routledge companion to ethnic marketing

by Jamal, Ahmad [Editor] | Penaloza, Lisa [Editor] | Laroche, Michel [Editor].

Material type: Text Text; Format: print ; Literary form: Essays ; Audience: Primary; Publisher: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80089 R6 (1).

Applied conjoint analysis Rao, Vithala R.

by Rao, Vithala R.

Publisher: New York Springer 2014Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8343 R2A7 (1).

Small data: the tiny clues that uncover huge trends Lindstrom, Martin

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York St. Martin's Press 2016Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8342 L4S6 (1).

The big data-driven business: how to use big data to win customers, beat competitors, and boost profits Glass, Russell

by Glass, Russell | Callahan, Sean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.872 G5B4 (1).

Why customers would rather have a smartphone than a car: relationship retailing as an opportunity Molenaar, Cor

by Molenaar, Cor.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Farnham Gower Publishing 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8342 M6W4 (1).

Personalized digital advertising: how data and technology are transforming how we market Nesamoney, Diaz

by Nesamoney, Diaz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Old Tappan Pearson Education, Inc. 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.144 N3P3 (1).

Insurance and behavioral economics: improving decisions in the most misunderstood industry Kunreuther, Howard C

by Kunreuther, Howard C | Pauly, Mark V | McMorrow, Stacey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 2013Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 368 K8I6 (1).

Hidden in plain sight: how to create extraordinary products for tomorrow's customers Chipchase, Jan

by Chipchase, Jan | Steinhardt, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.575 C4H4 (1).

Jago grahak, jago Agrawal, Pramod Kumar

by Agrawal, Pramod Kumar.

Publisher: New Delhi Prabhat Prakashan 2014Availability: Items available for loan: Vikram Sarabhai LibraryCall number: H 381.33 A4J2 (1).

The smarter screen: surprising ways to influence and improve online behavior Benartzi, Shlomo

by Benartzi, Shlomo | Lehrer, Jonah.

Publisher: USA Portfolio/Penguin 2015Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8342 B3S6 (1).

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