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Influencer marketing: building brand communities and engagement

by Yesiloglu, Sevil [Editor] | Costello, Joyce [Editor].

Material type: Text Book; Literary form: Not fiction Publication details: Oxon Routledge 2020Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6.

Beyond the mission statement: why cause-based communications lead to true success

by Armstrong, Jim.

Publication details: Delhi Paramount Market Publishing Inc 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 A7B3.

Creating value: the theory and practice of marketing semiotics research

by Oswald, Laura R.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: United Kingdom Oxford University Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O8C7.

Legends in marketing - 8 Vols.

by Gronroos, Christian | Sheth, Jagdish N [Series Editor] | Fisk, Raymond P [Editor (Vol.1)] | Edvardsson, Bo [Editor (Vol.2)] | Strandvik, Tore [Editor (Vol.3)] | Crosby, Lawrence A [Editor (Vol.4)] | Ballantyne, David [Editor (Vol.5)] | Brodie, Roderick P [Editor (Vol.6)] | Schultz, Donald [Editor (Vol.7)] | Lindqvist, Lars-Johan [Editor (Vol.8)] | Baron, J. Stephen [Contributor (Vol.1)] | Bitner, Mary Jo [Contributor (Vol.1)] | Kristensson, Per [Contributor (Vol.1)] | Svensson, Goran [Contributor (Vol.2)] | Voss, Chris [Contributor (Vol.2)] | Wirtz, Jochen [Contributor (Vol.2)] | Barnes, James G [Contributor (Vol.3)] | Gustafsson, Anders [Contributor (Vol.3)] | Storbacka, Kaj [Contributor (Vol.3)] | Cronin, J. Joseph [Contributor (Vol.4)] | Frankwick, Gary L [Contributor (Vol.4)] | Gremler, Dwayne D [Contributor (Vol.4)] | Payne, Adrian [Contributor (Vol.5)] | Saren, Michael [Contributor (Vol.5)] | Varey, Richard [Contributor (Vol.5)] | Baker, Michael J [Contributor (Vol.6)] | Brookes, Richard W [Contributor (Vol.6)] | Kleinaltenkamp, Michael [Contributor (Vol.6)] | Little, Victoria J [Contributor (Vol.6)] | Duncan, Thomas R [Contributor (Vol.7)] | Kerr, Gayle [Contributor (Vol.7)] | Kitchen, Philip J [Contributor (Vol.7)] | Lindberg-Repo, Kirsti [Contributor (Vol.7)] | Moriarty, Sandra [Contributor (Vol.7)] | Gummesson, Evert [Contributor (Vol.8)] | Kotler, Philip [Contributor (Vol.8)] | Paltschik, Mikael [Contributor (Vol.8)] | Ramirez, Rafael [Contributor (Vol.8)].

Publication details: New Delhi Sage Publications 2013Availability: Not available: Not for Issue (8).

Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Boston Pearson 2014Availability: Not available: Checked out (1).

Integrated marketing communication in advertising and promotion

by Shimp, Terence A.

Series: Advertising, promotion, and other aspects of integrated marketing communicationsEdition: 8th ed. Publication details: Andover Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.82 S4I6.

Promo2

by O’Guinn, Thomas C | Allen, Chris | Semenik, Richard J.

Edition: Student edition Publication details: Mason South-Western Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O4P7.

Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York MacGraw-Hill Irwin 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B3A2/2012.

Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B3A2/2009.

Global brands: that changed the world

by Lester, David [Editor].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Jaico Publishing House 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 G5.

Marketing communications integrating offline and online with social media

by Smith P. R | Zook, Ze.

Edition: 5thMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: Philadelphia Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 S6M2-2011.

All business is local: why place matters more than ever in a global, virtual world

by Quelch, John A | Jocz, Katherine E.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Portfolio/Penguin Group 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Q8A5.

Marketing semiotics: signs, strategies, and brand value

by Oswald, Laura R.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 O8M2 .

Space race: an inside view of the future of communications planning

by Taylor, Jim.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons Ltd., 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.2 T2S7.

Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2008Availability: Not available: Lost (1).

Customer visits: building a better market focus

by McQuarrie, Edward F.

Edition: 3rd ed. Publication details: Armonk M E Sharpe 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.834 M2C8.

The four pillars of profit driven marketing: how to maximize creativity, accountability, and ROI

by Moeller, Leslie H | Landry, Edward C | Kinni, Theodore B.

Edition: Tata-Mcgraw-Hill Edition Publication details: New Delhi Tata McGrawHill Publishing Company Limited 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M6F6.

Advances in experimental social psychology

by Berkowitz, Leonard [Editor] | Bem, Daryl J [Contributor] | Faucheux, Claude [Contributor] | Lott, Albert J [Contributor] | Lott, Bernice E [Contributor] | Moscovici, Serge [Contributor] | Nemeth, Charlan [Contributor].

Publication details: New York Academic Press 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 301.1507204 A2-VI.

Communication between companies and consumers by Ved Bhusan Sen and Sanjeev Khosla (Student Project)

by Sen, Ved Bhusan | Khosla, Sanjeev.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/460 .

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