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		Influencer marketing: building brand communities and engagement by Yesiloglu, Sevil [Editor] \| Costello, Joyce [Editor]. Material type: Book; Literary form: Not fiction Publication details: Oxon Routledge 2020Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6. Place hold Add to cart (remove)
		Beyond the mission statement: why cause-based communications lead to true success by Armstrong, Jim. Publication details: Delhi Paramount Market Publishing Inc 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 A7B3. Place hold Add to cart (remove)
		Creating value: the theory and practice of marketing semiotics research by Oswald, Laura R. Material type: Book; Format: print ; Literary form: Not fiction Publication details: United Kingdom Oxford University Press 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O8C7. Place hold Add to cart (remove)
		Legends in marketing - 8 Vols. by Gronroos, Christian \| Sheth, Jagdish N [Series Editor] \| Fisk, Raymond P [Editor (Vol.1)] \| Edvardsson, Bo [Editor (Vol.2)] \| Strandvik, Tore [Editor (Vol.3)] \| Crosby, Lawrence A [Editor (Vol.4)] \| Ballantyne, David [Editor (Vol.5)] \| Brodie, Roderick P [Editor (Vol.6)] \| Schultz, Donald [Editor (Vol.7)] \| Lindqvist, Lars-Johan [Editor (Vol.8)] \| Baron, J. Stephen [Contributor (Vol.1)] \| Bitner, Mary Jo [Contributor (Vol.1)] \| Kristensson, Per [Contributor (Vol.1)] \| Svensson, Goran [Contributor (Vol.2)] \| Voss, Chris [Contributor (Vol.2)] \| Wirtz, Jochen [Contributor (Vol.2)] \| Barnes, James G [Contributor (Vol.3)] \| Gustafsson, Anders [Contributor (Vol.3)] \| Storbacka, Kaj [Contributor (Vol.3)] \| Cronin, J. Joseph [Contributor (Vol.4)] \| Frankwick, Gary L [Contributor (Vol.4)] \| Gremler, Dwayne D [Contributor (Vol.4)] \| Payne, Adrian [Contributor (Vol.5)] \| Saren, Michael [Contributor (Vol.5)] \| Varey, Richard [Contributor (Vol.5)] \| Baker, Michael J [Contributor (Vol.6)] \| Brookes, Richard W [Contributor (Vol.6)] \| Kleinaltenkamp, Michael [Contributor (Vol.6)] \| Little, Victoria J [Contributor (Vol.6)] \| Duncan, Thomas R [Contributor (Vol.7)] \| Kerr, Gayle [Contributor (Vol.7)] \| Kitchen, Philip J [Contributor (Vol.7)] \| Lindberg-Repo, Kirsti [Contributor (Vol.7)] \| Moriarty, Sandra [Contributor (Vol.7)] \| Gummesson, Evert [Contributor (Vol.8)] \| Kotler, Philip [Contributor (Vol.8)] \| Paltschik, Mikael [Contributor (Vol.8)] \| Ramirez, Rafael [Contributor (Vol.8)]. Publication details: New Delhi Sage Publications 2013Availability: Not available: Not for Issue (8). Add to cart (remove)
		Integrated advertising, promotion, and marketing communications by Clow, Kenneth E \| Baack, Donald. Edition: 6th ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston Pearson 2014Availability: Not available: Checked out (1). Lists: Marketing Communication. Place hold Add to cart (remove)
		Integrated marketing communication in advertising and promotion by Shimp, Terence A. Series: Advertising, promotion, and other aspects of integrated marketing communicationsEdition: 8th ed. Publication details: Andover Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.82 S4I6. Lists: Marketing Communication. Place hold Add to cart (remove)
		Promo2 by O’Guinn, Thomas C \| Allen, Chris \| Semenik, Richard J. Edition: Student edition Publication details: Mason South-Western Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 O4P7. Place hold Add to cart (remove)
		Advertising and promotion: an integrated marketing communications perspective by Belch, George E \| Belch, Michael A. Edition: 9th ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: New York MacGraw-Hill Irwin 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B3A2/2012. Lists: Marketing Communication. Place hold Add to cart (remove)
		Advertising and promotion: an integrated marketing communications perspective by Belch, George E \| Belch, Michael A. Edition: 8th ed.Material type: Book; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B3A2/2009. Lists: Marketing Communication. Place hold Add to cart (remove)
		Global brands: that changed the world by Lester, David [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Jaico Publishing House 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 G5. Place hold Add to cart (remove)
		Marketing communications integrating offline and online with social media by Smith P. R \| Zook, Ze. Edition: 5thMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: Philadelphia Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 S6M2-2011. Lists: Marketing Communication. Place hold Add to cart (remove)
		All business is local: why place matters more than ever in a global, virtual world by Quelch, John A \| Jocz, Katherine E. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Portfolio/Penguin Group 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Q8A5. Place hold Add to cart (remove)
		Marketing semiotics: signs, strategies, and brand value by Oswald, Laura R. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.802 O8M2 . Place hold Add to cart (remove)
		Space race: an inside view of the future of communications planning by Taylor, Jim. Material type: Book; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons Ltd., 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.2 T2S7. Place hold Add to cart (remove)
		Branding your business: promoting your business attracting customers and standing out in market place by Hammond, James. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2008Availability: Not available: Lost (1). Lists: Brand_India_Books. Add to cart (remove)
		Customer visits: building a better market focus by McQuarrie, Edward F. Edition: 3rd ed. Publication details: Armonk M E Sharpe 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.834 M2C8. Place hold Add to cart (remove)
		The four pillars of profit driven marketing: how to maximize creativity, accountability, and ROI by Moeller, Leslie H \| Landry, Edward C \| Kinni, Theodore B. Edition: Tata-Mcgraw-Hill Edition Publication details: New Delhi Tata McGrawHill Publishing Company Limited 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M6F6. Place hold Add to cart (remove)
		Advances in experimental social psychology by Berkowitz, Leonard [Editor] \| Bem, Daryl J [Contributor] \| Faucheux, Claude [Contributor] \| Lott, Albert J [Contributor] \| Lott, Bernice E [Contributor] \| Moscovici, Serge [Contributor] \| Nemeth, Charlan [Contributor]. Publication details: New York Academic Press 1972Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 301.1507204 A2-VI. Place hold Add to cart (remove)
		No cover image available Communication between companies and consumers by Ved Bhusan Sen and Sanjeev Khosla (Student Project) by Sen, Ved Bhusan \| Khosla, Sanjeev. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/460 . Add to cart (remove)

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