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Brand new: advertising through the times of India

by Srivastava, Manulika [Compiler] | Padgaonkar, Dileep [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 659.12 B7] (1).

Best of brand equity

by Economic Times.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1992Availability: No items available Lost (1).

Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 S3B7-4] (4). Lost (2).

Building strong brands

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 A2B8] (1).

Building brand identity: a strategy for success in a hostile marketplace

by Upshaw, Lynn B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 U7B8] (1).

Real power of brands: making brands work for competitive advantage

by Crainer, Stuart.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Pitaman 1995Availability: No items available Lost (1).

Avenues of advertising: the blasphemous Bible for the believers of brand building

by Roy, Ashok.

Material type: book Book Publisher: Mumbai Advertising Club n.dAvailability: No items available Lost (1).

The world's greatest brands

by Kochan, Nicholas [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Houndmills Macmillan 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 659.12 W6] (1).

Brand blazers: the story behind successful brands

by The Economic Times.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Banglore The Economic Times 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 E2B7] (1).

Techno Brands: how to create and use "brand identity" to market, advertise and sell technology products

by Pettis, Chuck.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P3T3] (1).

Strategic marketing

by The Institute of management Culcutta | Indian Institute of Management.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Economic Times 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 I6S8] (1).

Marketing aesthetics: the strategic management of brands, identity, and image

by Schmitt, Bernd | Simonson, Alex.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.111 S2M2] (1).

Brand warriors: corporate leaders share their winning strategies

by Gilmore, Fiona [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hammersmith HarperCollins Business 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B7] (1).

Strategic brand management: creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K2S8/97] (1).

Driving brand value: using integrated marketing to manage profitable stakeholder relationships

by Duncan, Tom | Moriarty, Sandra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D8D7] (1).

Strategic brand management: building, measuring and managing brand equity

by Keller, Kevin Lane.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 K3S8] (1).

The brand marketing book: creating, managing, and extending the value of your brand

by Marconi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 M2B7] (1).

Leveraging the corporate brand

by Gregory, James R | Wiechmann, Jack G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G7L3] (1).

The reality of global brands: cases and strategies for the succcessful management of international brands

by Hankinson, Graham | Cowking, Phillippa.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi The McGraw-Hill Co., 1996Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 H2R3] (1).

Capacity utilisation in industries : theory and evidence

by Seth, Vijay K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep Publications 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.0954 S3C2] (1).

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