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Report on research on uses of computes in IPA advertising agencies

by Institute of Practitioners in Advertising | Institute of Practitioners in Advertising.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Institute of Practitioners in Advertising 1973Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 651.26 I6R3 (1).

Communication guide: an Astra trade directory

by Moraes, C.P [Editor ].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bombay Astra Publishers Pvt. Ltd., 1979Availability: Items available for loan: Vikram Sarabhai LibraryCall number: R 658.8 C6 (1).

Behavioral and management science in marketing

by Davis, Harry L [Editor] | Silk, Alvin J [Editor] | Cook, Victor J [Contributor] | Day, George S [Contributor] | Herniter, Jerome D [Contributor] | Little, John D. C [Contributor] | Lodish, Leonard M [Contributor] | Institute of Management Sciences, College on Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B3 (1).

Sales management Bolling, Cunnliffe Lawrence

by Bolling, Cunnliffe Lawrence | Rogers, L. A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B6S2 (1).

Sales management: a practical guide to sales organization, policy and routine marketing, publicity, and salesmanship Bolling, Cunliffe Lawrence

by Bolling, Cunliffe Lawrence | Tarrant, R.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London SIR ISAAC Pitman & Sons Ltd. 1962, c1958Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B6S2 (1).

Psychological principles of marketing and consumer behaviour Britt, Steuart Henderson

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. Lexington Books 1978Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7P8 (1).

Marketing for profit Eldridge, Clarence E.

by Eldridge, Clarence E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Macmillan Compnay 1970Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 E5M2 (1).

Social marketing; promoting the cause of public and nonprofit agencies Fine, Seymour H

by Fine, Seymour H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Allyn & Bacon 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 F4S6 (1).

Handbook of sales and marketing management Rogers, Len

by Rogers, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.81 R6H2 (1).

Advertising management series

by Harvard Business Review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Graduate School Administration, Harvard University 1958Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.11 H2A2-I-1 (2).

The management of promotion: consumer behaviour and demand stimulation Brink, Edward Loren

by Brink, Edward Loren | Kelley, William Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N. J. Prentice-Hall 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.82 B7M2 (1).

Promotional strategy Engel, James F.

by Engel, James F | Wales, Hugh G | Warshaw, Martin R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.82 E6P7/67-1 (2).

Promotional strategy Engel, James F;Others

by Engel, James F;Others.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. Irwin 1975Availability: No items available : Lost (1).

How to increase sales with letters Buckley, Earle A.

by Buckley, Earle A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company, Inc. 1961Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.324 B8H6 (1).

Marketing and advertising in Europe

by British National Export Council. Export Council for Europe | BNEC Export Council for Europe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London BNEC Export Council for Europe 1967Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B7M2 (1).

The spenders: where and why your money goes Britt, Steuart Henderson

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1960Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 B7S7 (1).

Business without gambling: how successful marketers use scientific methods Cheskin, Louis

by Cheskin, Louis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Quadrangle Books 1963Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 C4B8 (1).

How to predict what people will buy

by Cheskin, Louis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Liveright Publishing Corporation 1957Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 C4H6 (1).

Handbook of consumer motivations: the psychology of the world of objects

by Dichter, Ernest.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. McGraw-Hill 1964Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 D4H2 (1).

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