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Frontiers of advertising theory and research

by University of Illinois Allerton House May 23,24, 1968 | A Symposium Honoring C.H. Sandage | Sargent, Hugh W [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Palo Alto, California Pacific Books Publishers 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 F7 (1).

Advertising education: programs in four year American colleges and universities Ross, Billy I.

by Ross, Billy I.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: N.P. American Academy of Advertising 1965Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.107 R6A2 (1).

Advertising & IMC: principles and practice

by Moriarty, Sandra E.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Pearson/Prentice Hall 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 M6A2 (1).

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