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Management in marketing: text and cases

by Lazo, Hector | Corbin, Arnold.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658 L2M2-1] (5).

Marketing management and administrative action

by Britt, Steuart Henderson | Boyd, Harper W.

Edition: Completely Revised EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7M2] (1).

Marketing management and administrative action

by Britt, Steuart Henderson | Boyd, Harper W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Madison McGraw-Hill 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7M2-1] (2).

Problems in marketing

by Brown, Milton Peers | Cardozo, Richard N | Cunningham, Scott M | Salmon, Walter J | Sultan, Ralph G.M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7P7] (1).

Marketing management: a strategic planning approach

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8M2] (1).

Marketing management in action

by Buell, Victor P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B8M2] (1).

Professional sales management

by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J.

Edition: McGraw Hill International edn.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 A6P71] (1).

Sales planning and control

by Crisp, Richard D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.81 C7S2-1] (2).

Sales management; concepts, practices, and cases

by Johnson, Eugene M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1987Availability: No items available Lost (1).

The spenders: where and why your money goes

by Britt, Steuart Henderson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Co., 1960Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B7S7] (1).

Handbook of consumer motivations: the psychology of the world of objects

by Dichter, Ernest.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. McGraw-Hill 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 D4H2] (1).

Handbook of consumer motivations: the psychology of the world of objects

by Dichter, Ernest.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1964Availability: No items available Lost (1).

Consumer behaviour: concepts and applications

by Loudon, David L | Della Bitta, Albert J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1985Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 L6C6] (1).

Marketing management: strategies and programs

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1985Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G8M2] (1).

Marketing challenges: cases and exercises

by Lovelock, Christopher H | Weinberg, Charles B.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6M2/89] (1).

Marketing challenges: cases and exercises

by Lovelock, Christopher H | Weinberg, Charles B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1985Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6M22] (1).

Marketing

by Myers, James H.

Edition: McGraw-Hill International EditionsMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M9M2] (1).
Lists:

Modern marketing management: an integrated approach

by Mauser, Ferdinand F [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1961Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M6-1] (3).

Readings in marketing strategies and programs

by Guiltinan, Joseph P | Paul, Gordon W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R3] (1).

Selling: principles and practices

by Russell, Frederic Arthur | Beach, Frank H | Buskirk, Richard H | Buskirk, Bruce D.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R8S3] (1).

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