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Successful business strategy: how to win in the market-place

by Hardy, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 H2S8 (1).

The PIMS principles: linking strategy to performance Buzzell, Robert Dow

by Buzzell, Robert Dow | Gale, Bradley T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1987Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B8P4 (1).

Market driven strategy: processes for creating value Day, George S.

by Day, George S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D2M2 (1).

Marketing management: planning and control Doust, Peter

by Doust, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Financial Training Publications 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 D6M2 (1).

Interbrand choice, strategy, and bilateral market power Porter, Michael E.

by Porter, Michael E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge Harvard University Press 1976Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.4 P6I6 (1).

Winkler on marketing planning Winkler, John

by Winkler, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1972Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 W4W4-1 (2).

Advertising and communication management Ray, Michael L.

by Ray, Michael L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1982Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 R2A2 (1).

Marketing strategy: relationships, offerings, timing and resource allocation Sudharshan, Devanathan

by Sudharshan, Devanathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1995Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 S8M2 (1).

Developing, implementing, and managing an effective marketing plan Goetsch, Hal

by Goetsch, Hal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 G6D3 (1).

Market value process: bridging customer and shareholder value Cleland, Alan S.

by Cleland, Alan S | Bruno, Albert V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Frncisco Jossey - Bass 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C5M2 (1).

Strategic control of marketing finance Haigh, David

by Haigh, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman publishing 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 H2S8 (1).

Standing room only: strategies for marketing the performing arts Kotler, Philip

by Kotler, Philip | Scheff, Joanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 K6S8 (1).

Opening digital markets: battle plans and business strategies for internet commerce Mougayar, Walid

by Mougayar, Walid.

Edition: 2nd. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 M6O7 (1).

Achieving planned innovation: a proven system for creating successful new products and services Bacon, Frank R.

by Bacon, Frank R | Butler, Thomas W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.57 B2A2 (1).

Managing marketing linkages: text, cases, and readings Cespedes, Frank V.

by Cespedes, Frank V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C3M2 (1).

Preparing the marketing plan Parmerlee, David

by Parmerlee, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 1993Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 P2P7 (1).

Strategic marketing planning

by McDonald, Malcolm.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M2S8-1996 (1).

Marketing strategy and uncertainty Jagpal, Sharan

by Jagpal, Sharan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 J2M2 (1).
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Trade marketing strategies: the partnership between manufacturers, brands and retailers Randall, Geoffrey

by Randall, Geoffrey.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth Heinemann 1994Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 R2T7 (1).

Strategic marketing for the digital age Bishop, Bill

by Bishop, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.80285 B4S8 (1).

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