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How children learn to buy: the development of consumer information processing skills Ward, Scott

by Ward, Scott | Wackman, Daniel B | Wartella, Ellen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Beverly Hills Sage publications 1977Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 W2H6 (1).

Issues management: corporate public policymaking in an information society Heath, Robert L.

by Heath, Robert L | Nelson, Richard Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Baverly Hill Sage publications 1986Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.111 H3I8 (1).

Advertising and social change Berman, Ronald

by Berman, Ronald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage publications 1981Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10973 B3A2 (1).

The impact of television advertising on children Unnikrishnan, Namita

by Unnikrishnan, Namita | Bajpai, Shailaja.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 301.431 U6I6 (1).

Marketing and consumer research in the public interest

by Paul, Ronald Hill [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1996Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.83 M21 (1).

Visual persuasion: the role of images in advertising Messaris, Paul

by Messaris, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 M3V4 (1).

Electronic marketing and the consumer

by Peterson, Robert A [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.84 E5 (1).

Global marketing and advertising: understanding cultural paradoxes de Mooij, Marieke

by de Mooij, Marieke.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6G5 (1).

Nike culture: the sign of the swoosh Goldman, Robert

by Goldman, Robert | Papson, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage publications 1998Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 G6N4 (1).

The advertising business: operations creativity media planning integrated communications

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 A21 (1).

Brands, consumers, symbols, and research Levy, Sidney J.

by Levy, Sidney J | Rook, Dennis W [Compiler].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 L3B7 (1).

Advertising to children: concepts and controversies

by Macklin, M Carole [Editor] | Carlson, Les [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 A22 (1).

How to use advertising to build strong brands

by Jones, John Philip [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 H61-2 (2).

Uncover the hidden power of television programming...and get the most from your advertising budget Clancy, Kevin J.

by Clancy, Kevin J | Lloyd, David W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 384.55 C5U6 (1).

International advertising: realities and myths

by Jones, John Philip [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 I6 (1).

Researching the visual: images, objects contexts and interactions in social and cultural inquiry Emmison, Michael

by Emmison, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage publications 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 E6R3 (1).

Public communication campaigns

by Rice, Ronald E [Editor] | Atkin, Charles K [Editor].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.111 P8/2001 (1).

Marketing: the retro revolution Brown, Stephen

by Brown, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage publications 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 B7M21 (1).

The ultimate secrets of advertising Jones, John Philip

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 J6U5 (1).

Advertising cultures: gender, commerce, creativity Nixon, Sean

by Nixon, Sean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage publications 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 N4A2 (1).

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