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The advertising business: operations creativity media planning integrated communications

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 A21 (1).

How to use advertising to build strong brands

by Jones, John Philip [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage publications 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 H61-2 (2).

International advertising: realities and myths

by Jones, John Philip [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2000Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 I6 (1).

The ultimate secrets of advertising Jones, John Philip

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 J6U5 (1).

Fables, fashions, and facts about advertising: a study of 28 enduring myths Jones, John Philip

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2004Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.1 J6F2 (1).

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