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Bibliography of articles on marketing in India

by Pai, Anusha M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2010Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D001769/1770/1771 (1). :

Bibliography of articles on marketing in India

by Pai, Anusha M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2010Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D001769/1770/1771 (1). :

Bibliography of articles on marketing in India (CD) Kureshi, Sonal

by Kureshi, Sonal | Pai, Anusha M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2010Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D001769/1770/1771 (1). :

Brand management checklist-2002 (CD)

by Vanauken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan page 2002Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000487 (1). :

Brands and the brain (CD)

by R., Deepak | Nerurkar, Urvi [Co-author].

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2017Online access: e-Report Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2017/2367 (1). :

Building a B2B branding & marketing strategy for SEWA Abodana to Increase Income opportunities for women artisan members (CD)

by Chaurasia, Arun | Tyle, Pranay [Co-author].

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2019Online access: e-Project Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2019/2636 (1). :

Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models (CD)

by Thosani, Janvi.

Material type: Computer file Computer file; Format: electronic Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2019Online access: e-Project Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: SP2019/2655 (1). :

Case studies in making marketing accountable: metrics for measuring marketing effectiveness selected entries from SPJIMR marketing impact awards (SMIA) 2012

by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D002187 (1). :
Lists:

Case studies in marketing effectiveness: marketing impact awards 2013 to 2014 (CD)

by SPJIMR.

Material type: Text Text; Literary form: Not fiction Publisher: Mumbai S. P. Jain Institute of Management and Research 2014Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: D002433 (1). :

Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011 Aggarwal Sharma, Ashita

by Aggarwal Sharma, Ashita | Chattopadhyay, Atish | Kamath, Renuka | Kulkarni, Anil B | Mohan, Harsh | Palekar, S. K | Rao, M. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai S. P. Jain Institute of Management and Research 2011Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D002186 (1). :
Lists:

Choice determinants and comparative evaluation of agri-output marketing channels – a farmers’ perspective (CD)

by Argade, Aashish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2018Availability: Items available for reference: Vikram Sarabhai Library Not for IssueCall number: TH 2018-01 (1). :

Confluence; India's phenomenon (DVD- 1)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000908 (1). :

Confluence; India's phenomenon (DVD- 2)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000909 (1). :

Confluence; India's phenomenon (DVD- 3)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000910 (1). :

Confluence; India's phenomenon (DVD- 4)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000911 (1). :

Confluence; India's phenomenon (DVD- 5)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000912 (1). :

Confluence; India's phenomenon (DVD-6)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000913 (1). :

Confluence; India's phenomenon (DVD-7)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000914 (1). :

Contemporary Marketing Boone, Louis E. Chapters 15-19

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000090 (1). :

Contemporary Marketing (CD) Boone, Louis E. Chapters 1-4

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000087 (1). :

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