Indian Institute of Management Ahmedabad

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Contemporary Marketing Boone, Louis E. Chapters 15-19

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000090 (1). :

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Contemporary Marketing (CD) Boone, Louis E. Chapters 1-4

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000087 (1). :

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Contemporary marketing (CD) Boone, Louis E. Chapters 5-10

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000088 (1). :

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Contemporary marketing (CD) Boone, Louis E. Chapters 11-14

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000089 (1). :

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Contemporary Marketing Xtra (CD) Boone, Louis E.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Thomson 2003Availability: Items available for reference: Vikram Sarabhai Library Not for loanCall number: D000091 (1). :

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