Indian Institute of Management Ahmedabad

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Innovation diffusion models of new product acceptance

by Mahajan, Vijay [Editor] | Wind, Yoram [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Massachchusetts Ballinger Publishing Company 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 I6] (1).

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Convergence marketing: strategies for reaching the new hybrid consumer

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1).
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New product forecasting: models and applications

by Wind, Yoram Jerry [Editor] | Mahajan, Vijay [Editor] | Cardozo, Richard N [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington Lexington Books 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57072 N3 ] (1).

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Legends in marketing - 8 Vols.

by Wind, Yoram | Sheth, Jagdish N [Series Editor] | Thomas, Robert J [Editor (Vol.I)] | Kahn, Barbara E [Editor (Vol.II)] | Meyer, Robert J [Editor (Vol.II)] | Mahajan, Vijay [Editor (Vol.III)] | Reibstein, David J [Editor (Vol.IV)] | Bell, David R [Editor (Vol.V)] | Jain, Arun K [Editor (Vol.VI)] | Rao, Vithala R [Editor (Vol.VII)] | Day, George S [Editor (Vol.VIII)].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage Publications 2014Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.8 W4L3-I] (8).

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