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Marketing management: a comprehensive reader

by Sheth, Jagdish N [Editor] | Garrett, Denni E [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South Western Publishing Company 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M213] (1).

Value space: winning the battle for market leadership: lessons from the world's most admired companies

by Mittal, Banwari | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4V2] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set Editor] | Lutz, Richard J [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-I] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Park, C. Whan [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-II] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set and volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-III] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Eshghi, Abdolreza [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-IV] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Uslay, Can [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-V] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Sisodia Rajendra S [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-VI] (1).

Legends in marketing: Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Sharma, Arun [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3 - 7] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Parvatiyar, Atul [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-VIII] (1).

Legends in marketing - 10 Vols. - 2011

by Hunt, Shelby D | Sheth, Jagdish N [Series Editor ] | Busch, Paul [Editor (Vol.1)] | Singh, Jagdip [Editor (Vol.2)] | Howell, Roy D [Editor (Vol.3)] | Brown, James R [Editor (Vol.4)] | Vitell, Scott J [Editor (Vol.5)] | Sparks, John R [Editor (Vol.6)] | Varadarajan, Rajan [Editor (Vol.7)] | Morgan, Robert M [Editor (Vol.8)] | Ferrell, O. C [Editor (Vol.9)] | Arnett, Dennis B [Editor (Vol.10)] | Gaski, John F [Contributor] | Azab, Carol [Contributor ] | Boal, Kimberly B [Contributor ] | El-Ansary, Adel.I [Contributor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2011Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.90092 H8L3-I] (10).

Legends in marketing - 9 Vols.

by Malhotra, Nareh K | Agarwal, James [Editor] | Sheth, Jagdish N [Series Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2011Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.90092 M2L3-I] (9).

Legends in marketing - 10 Vols.

by Kumar, V | Kopalle, Praveen [Editor] | Sheth, Jagdish N [Series Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2012Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.90092 K8L3-I] (10).

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