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Contemporary views on marketing practices

by Frazier, Gary L [Editor] | Sheth, Jagdish N [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass. Lexington Books 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C63] (1).

The theory of buyer behavior

by Howard, John A | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 H6T4-2] (1). Lost (1).

Models of buyer behaviour: conceptual quantitative, and empirical

by Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper & Row 1974Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S4M6-1] (2).

Long-range planning organization, and management

by Sethi, S. Prakash | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Pacific Palisades, California Goodyear Publishing Company, Inc. 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.16 S3L6] (1).

Global strategic management perspectives

by Sheth, Jagdish N | Eshghi, Golpira S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South Western Publishing Company 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 S4G5] (1).

Marketing management: a comprehensive reader

by Sheth, Jagdish N [Editor] | Garrett, Denni E [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South Western Publishing Company 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M213] (1).

Marketing management: with introductory text, advanced readings, and selected annotated bibliography

by Sethi, S. Prakash | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Pacific Palisades, California Goodyear Publishing Company 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S3M2] (1).

Advances in telecommunications management: strategic perspective on the marketing of information technologies

by Sheth, Jagdish N [Editor] | Frazier, Gary L [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Greenwich Jai Press 1994Availability: Items available for loan: Vikram Sarabhai Library [Call number: 384 A2 -IV] (1).

Customer behaviour: consumer behaviour and beyond

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S4C8] (1).

Marketing: best practices

by Czinkota, Michael R | Ronkainen, Ilkka A | Dickson, Peter R | Dunne, Patrick | Hoffman, K. Douglas | Hutt, Michael D | Rosenbloom, Bert | Sheth, Jagdish N | Shimp, Terence A | Siguaw, Judy A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9M2] (1).

Customer relationship management: emerging concepts, tools and applications

by Sheth, Jagdish N [Editor] | Parvatiyar, Atul [Editor] | Shainesh, G [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 C81] (1).

Value space: winning the battle for market leadership: lessons from the world's most admired companies

by Mittal, Banwari | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4V2] (1).

Internet marketing

by Sheth, Jagdish N | Eshghi, Abdolreza | Krishnan, Balaji C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4I61] (1).

Customer behaviour: a managerial perspective

by Sheth, Jagdish N | Mittal, Banwari.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western/Thomson Learning 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 S4C81/2004] (1).

Tectonic shift: the geoeconomic realignment of globalizing markets

by Sheth, Jagdish N | Sisodia, Rajendra S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2006Availability: Items available for loan: Vikram Sarabhai Library [Call number: 382 S4T3] (1).

The self-destructive habits of good companies ..... and how to breath them

by Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 S4S3-1] (2).

Deregulation and competition: lessons from the airline industry

by Sheth, Jagdish N | Allvine, Fred C | Uslay, Can | Dixit, Ashutosh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 387.7 S4D3] (1).

Chindia rising: how China and India will benefit your business

by Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 330.951 S4C4] (1).

Global human resources perspectives

by Sheth, Jagdish N | Eshghi, Golpira S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati South-Western Publishing Co. 1989Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.3 S4G5] (1).

Marketing theory: evolution and evaluation

by Sheth, Jagdish N | Gardner, David M | Garrett, Dennis E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Wiley 1988Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4M2] (1).

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