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Legends in marketing - 10 Vols.

by Kumar, V | Kopalle, Praveen [Editor] | Sheth, Jagdish N [Series Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2012Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.90092 K8L3-I] (10).

Legends in marketing - 8 Vols.

by Gronroos, Christian | Sheth, Jagdish N [Series Editor] | Fisk, Raymond P [Editor (Vol.1)] | Edvardsson, Bo [Editor (Vol.2)] | Strandvik, Tore [Editor (Vol.3)] | Crosby, Lawrence A [Editor (Vol.4)] | Ballantyne, David [Editor (Vol.5)] | Brodie, Roderick P [Editor (Vol.6)] | Schultz, Donald [Editor (Vol.7)] | Lindqvist, Lars-Johan [Editor (Vol.8)] | Baron, J. Stephen [Contributor (Vol.1)] | Bitner, Mary Jo [Contributor (Vol.1)] | Kristensson, Per [Contributor (Vol.1)] | Svensson, Goran [Contributor (Vol.2)] | Voss, Chris [Contributor (Vol.2)] | Wirtz, Jochen [Contributor (Vol.2)] | Barnes, James G [Contributor (Vol.3)] | Gustafsson, Anders [Contributor (Vol.3)] | Storbacka, Kaj [Contributor (Vol.3)] | Cronin, J. Joseph [Contributor (Vol.4)] | Frankwick, Gary L [Contributor (Vol.4)] | Gremler, Dwayne D [Contributor (Vol.4)] | Payne, Adrian [Contributor (Vol.5)] | Saren, Michael [Contributor (Vol.5)] | Varey, Richard [Contributor (Vol.5)] | Baker, Michael J [Contributor (Vol.6)] | Brookes, Richard W [Contributor (Vol.6)] | Kleinaltenkamp, Michael [Contributor (Vol.6)] | Little, Victoria J [Contributor (Vol.6)] | Duncan, Thomas R [Contributor (Vol.7)] | Kerr, Gayle [Contributor (Vol.7)] | Kitchen, Philip J [Contributor (Vol.7)] | Lindberg-Repo, Kirsti [Contributor (Vol.7)] | Moriarty, Sandra [Contributor (Vol.7)] | Gummesson, Evert [Contributor (Vol.8)] | Kotler, Philip [Contributor (Vol.8)] | Paltschik, Mikael [Contributor (Vol.8)] | Ramirez, Rafael [Contributor (Vol.8)].

Publisher: New Delhi Sage Publications 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.80092 G7L3-I] (8).

The business school in the twenty-first century: emergent challenges and new business models

by Thomas, Howard | Lorange, Peter | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Cambridge University Press 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 650.0711 T4B8] (1).

Legends in consumer behavior - 10 Vols.

by Belk, Russell W | Sheth, Jagdish N [Series Editor ] | Schau, Hope Jensen [Editor (Vol.1)] | Sherry, John F [Editor (Vol.2)] | Ger, Guliz [Editor (Vol.3)] | Schouten, John W [Editor (Vol.4)] | Costa, Janeen Arnold [Editor (Vol.5)] | Bamossy, Gary J [Editor (Vol.5)] | Bonsu, Samuel K [Editor (Vol.6)] | Otnes, Cele [Editor (Vol.7)] | Askegaard, Soren [Editor (Vol.8)] | Thompson, Craig J [Editor (Vol.9)] | Kozinets, Robert V [Editor (Vol.10)].

Publisher: New Delhi Sage Publications 2014Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.8342 B3L3-I] (10).

Legends in marketing - 8 Vols.

by Wind, Yoram | Sheth, Jagdish N [Series Editor] | Thomas, Robert J [Editor (Vol.I)] | Kahn, Barbara E [Editor (Vol.II)] | Meyer, Robert J [Editor (Vol.II)] | Mahajan, Vijay [Editor (Vol.III)] | Reibstein, David J [Editor (Vol.IV)] | Bell, David R [Editor (Vol.V)] | Jain, Arun K [Editor (Vol.VI)] | Rao, Vithala R [Editor (Vol.VII)] | Day, George S [Editor (Vol.VIII)].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage Publications 2014Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.8 W4L3-I] (8).

The accidental scholar

by Sheth, Jagdish N | Yow, John.

Material type: book Book; Format: print ; Nature of contents: biography; Literary form: Not fiction Publisher: Los Angeles Sage 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 650.092 S4A2] (1).

The 4 A's of marketing: creating value for customers, companies and society

by Sheth, Jagdish N | Sisodia, Rajendra S.

Publisher: New York Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4F6] (1).

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