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Corporate marketing planning
by Brion, John M. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
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Marketing new industrial products
by Baker, Michael John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillan 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2M2] (1).
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Pioneering new products: a market survival guide
by Bobrow, Edwin E | Shafer, Dennis W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood Dow Jones-Irwin 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B6P4] (1).
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Market testing consumer products: a symposium
by National Industrial Conference Board New York 1967 | Symposium on Market Testing Consumer Products | National Industrial Conference Board. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York National Industrial Conference Board 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 N2M2] (1).
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Launching a new product
by Morley, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Business Books 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M6L2] (1).
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Launching new products in competitive markets
by Skinner, Richard N. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Associated Business Programmes 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S5L2] (1).
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How to avoid mistakes when introducing new products
by Smith, Dilman M.K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Vantage Press 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S6H6] (1).
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Creating and marketing new products
by Wills, Gordon | Hayhurst, Roy | Midgley, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Crosby Lockwood Staples 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 W4C7] (1).
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Meeting of the minds: creating the market-based enterprise
by Barabba, Vincent P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston Harvard Business School Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2M3] (1).
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Achieving planned innovation: a proven system for creating successful new products and services
by Bacon, Frank R | Butler, Thomas W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York The Free Press 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 B2A2] (1).
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Creating breakthrough products: innovation from product planning to program approval
by Cagan, Jonathan | Vogel, Craig M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Pearson Education (Singapore) Pte. Ltd., 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.575 C2C7-1] (6).
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Hidden in plain sight: how to create extraordinary products for tomorrow's customers
by Chipchase, Jan | Steinhardt, Simon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.575 C4H4] (1).
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