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Corporate marketing planning

by Brion, John M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7C6] (1).
Lists:

Marketing new industrial products

by Baker, Michael John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1975Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2M2] (1).

Pioneering new products: a market survival guide

by Bobrow, Edwin E | Shafer, Dennis W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Dow Jones-Irwin 1987Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B6P4] (1).

Market testing consumer products: a symposium

by National Industrial Conference Board New York 1967 | Symposium on Market Testing Consumer Products | National Industrial Conference Board.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York National Industrial Conference Board 1967Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 N2M2] (1).

Launching a new product

by Morley, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Business Books 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M6L2] (1).

Launching new products in competitive markets

by Skinner, Richard N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Associated Business Programmes 1972Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S5L2] (1).

How to avoid mistakes when introducing new products

by Smith, Dilman M.K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Vantage Press 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 S6H6] (1).

Creating and marketing new products

by Wills, Gordon | Hayhurst, Roy | Midgley, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Crosby Lockwood Staples 1973Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 W4C7] (1).

Meeting of the minds: creating the market-based enterprise

by Barabba, Vincent P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1995Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 B2M3] (1).

Achieving planned innovation: a proven system for creating successful new products and services

by Bacon, Frank R | Butler, Thomas W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57 B2A2] (1).

Creating breakthrough products: innovation from product planning to program approval

by Cagan, Jonathan | Vogel, Craig M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) Pte. Ltd., 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.575 C2C7-1] (6).

Hidden in plain sight: how to create extraordinary products for tomorrow's customers

by Chipchase, Jan | Steinhardt, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.575 C4H4] (1).

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