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The application of social class in market segmentation

by Carman, James M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berkeley University of California 1965Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 C2A7] (1).

Consumer image and attitude

by Myers, John G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berkeley, Calif. University of California, Institute of Business and Economic Research 1968Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 M9C6] (1).

Studies in a simulated market

by Preston, Lee E | Collins, Norman R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berkeley, California Institute of Business and Economic Research, Univ. of California 1966Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 P7S8] (1).

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