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Marketing research and the regional languages problem by Subhash C. Mehta and Jayshree S. Parikh (Working Paper, No. 1978/252)

by Mehta, Subhash C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1978Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1978 (252) ] (1).

Language translations in advertising and marketing research: need for recognizing measurement differences by Subhash C. Mehta and Jayshree S. Parekh (Working Paper, No. 1980/331)

by Mehta, Subhash C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1980Availability: Items available for loan: Vikram Sarabhai Library [Call number: WP 1980 (331) ] (1).

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