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We are like that only: understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Penguin Books India 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B4W3] (1).

The four steps to the epiphany: successful strategies for products that win

by Blank, Steven G.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cafepress.com 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.853 B5F6] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set Editor] | Lutz, Richard J [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-I] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Park, C. Whan [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-II] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set and volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-III] (1).

Legends in marketing. Jagdish N. Sheth

by Sheth, Jagdish N | Krishnan, Balaji C [Set editor] | Eshghi, Abdolreza [Volume editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.90092 S4L3-IV] (1).

Strategy management and marketing

by Singh, S. D.

Publisher: New Delhi Anmol Publications Pvt. Ltd. 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4012 S4S8] (1).

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