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Sensory marketing: research on sensuality of products

by Krishna, Aradhana [Editor].

Publisher: New York Routledge 2009Availability: No items available Checked out (1).

Customer sense: how the five senses influence buying behaviour

by Krishna, Aradhna.

Publisher: New York Palgrave Macmillan 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 K7C8] (1).

Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers

by Whitman, Drew Eric.

Publisher: New York McGraw-Hill Education 2015Availability: No items available Checked out (1).

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