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Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management

by Gentner, Friedrich.

Publisher: Hamburg Diplomica Verlag GmbH 2012Availability: No items available Checked out (1).

Sensory marketing: research on sensuality of products

by Krishna, Aradhana [Editor].

Publisher: New York Routledge 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80019 S3] (1).

Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers

by Whitman, Drew Eric.

Publisher: New York McGraw-Hill Education 2015Availability: No items available Checked out (1).

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