Indian Institute of Management Ahmedabad catalog › Results of search for 'ccl=an:55749'

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		The consumer mind: brand perception and the implications for marketers by Martinez, Pepe. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8343 M2C6 (1). Place hold Add to cart (remove)
		The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik du. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8342 P5B7 (1). Place hold Add to cart (remove)

Indian Institute of Management Ahmedabad