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The consumer mind: brand perception and the implications for marketers

by Martinez, Pepe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8343 M2C6 (1).

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik du.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8342 P5B7 (1).

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